Coffee-mate Introduces Gingerbread Joel
360i acted as the lead agency on the campaign, making social posts, influencer videos, in-store displays, and TV spots; a first for the agency.
Problem
Launch and promote Coffee-Mate's seasonal flavors. (The tricky bit, a shopper marketing agency had sold the client the idea of a gingerbread man lead campaign.)
Solution
TV spots introducing Joel Hubbard, a gingerbread man working in Coffee-mate’s marketing department. To extend the storyline, Joel took over the brand's social media channels and reacted in real-time (using face-tracking AI tech) to fans on social. Joel also took his place on the bottles of all the Coffee-mate seasonal flavors.
Joel remains the star of the brand’s holiday campaigns to this day (6+ years later.)
Solution
TV spots introducing Joel Hubbard, a gingerbread man working in Coffee-mate’s marketing department. To extend the storyline, Joel took over the brand's social media channels and reacted in real-time (using face-tracking AI tech) to fans on social. Joel also took his place on the bottles of all the Coffee-mate seasonal flavors.
Joel remains the star of the brand’s holiday campaigns to this day (6+ years later.)
Problem
Launch and promote Coffee-Mate's seasonal flavors. (The tricky bit, a shopper marketing agency had sold the client the idea of a gingerbread man lead campaign.)
