Canon imageCLASS Office Printers

One Show Shortlist (x2)

 

Problem

Convince Heads of IT departments to purchase Canon imageCLASS printers for their office.

Solution

A demo that proves the product and appeals to the interests of tech professionals. Leveraging their curiosity about how we pulled it off to drive them (in unprecedented numbers) to our website.

Case Study

Canon_Symphony_COLOR.jpg
16-10_ImgClass_Clsscl_5037 copy.jpg
16-10_ImgClass_Clsscl_4461.jpg
16-10_ImgClass_Clsscl_4544 copy.jpg
Canon_Symphony 1_Color.jpg
16-10_ImgClass_Clsscl_4886 copy.jpg
16-10_ImgClass_Clsscl_5060.jpg
16-10_ImgClass_Clsscl_3996.jpg
16-10_ImgClass_Clsscl_4833 copy.jpg
16-10_ImgClass_Clsscl_4454 copy.jpg
16-10_ImgClass_Clsscl_4680.jpg
16-10_ImgClass_Clsscl_4594 copy.jpg
16-10_ImgClass_Clsscl_4190.jpg

Social Digital Video

 

:15 Digital Teaser

:30 Spot

Personal Notes:

Watch the comp video my partner Morgan Sobel and I created. Upon watching it the B2B client said, “Let’s put this in the Super Bowl!” I still believe that this comp video is the best representation of my initial concept.

 
Next

Toyota Highlander