Boeing Brand Refresh*
Rebrand / Brand Acts / TV / Social / Digital / Events / Integrated / 360 Campaign
*Due to massive PR issues for the brand, this campaign was put on hold indefinitely.
Problem
Make Boeing's brand image more like NASA or SpaceX. (At the time, SpaceX had just launched a Tesla into orbit.) Lean into their rich history, established dominance, and their vision for a more global future.
Solution
The world’s first TV spot shot entirely from space. Using Boeing’s robust network of satellites (more in orbit than any other company), we planned to capture and compile the beauty of our planet.
