imageFORMULA Office Scanners
Problem
Make Canon scanners stand out amongst its competitors in a category where all products are equal—utilizing a digital campaign targeting office managers and IT pros.
Concept
Canon puts their photo expertise inside of each of their imageFORMULA scanners, creating scans so clear it's like having your own tiny photographer.
Digital & Trade Show Video
Pre-Roll 30 sec.
Long-Form 60 sec.
Teaser 15 sec.
Me performing improv in NYC with my team, This Big.
Personal Notes:
True to my improv/sketch roots, this campaign creates comedy by establishing specific and unique characters.
To accomplish this, we collaborated with our two brilliant improv actors on set, providing a series of prompts and allowing them to find the comedy in the characters' behaviors without acknowledging the absurdity of the premise.
This approach gave us a multitude of bonus content to push out on social channels.