Verizon Holiday Campaign
Problem
Promote Verizon stores as the ultimate holiday gifting destination for tech-savvy shoppers.
The campaign would live primarily across Verizon’s owned social channels.
Solution
Hand Verizon’s social channels over to the most unlikely tech influencer: a grandma.
Introducing Grandma Ellie, the #GoodMore Grandma.
Grandma Ellie’s Last-Minute Gift Guide
Meet the #GoodMore Grandma, Ellie
Inspired by YouTube influencer videos, the campaign was shot in a casual webcam style, with Ellie demonstrating devices available at Verizon stores.
Supporting Social Content
You may notice variations in the color and quality of the content below. That was intentional: everything was shot on devices Grandma Ellie could actually buy at a Verizon store, helping make her feel like a real person rather than a polished brand character.
And people believed she was.
Personal Notes:
This project has the distinction of being one of the fastest turnarounds in my career. This campaign went from creative brief to campaign launch in under six weeks.
Fun Fact: My original comps featured Betty White as our tech-savvy granny. (See Pinterest comp on the right.)
