Verizon Holiday Campaign
Problem
Promote Verizon stores as the ultimate holiday gifting destination for tech-savvy shoppers.
Our campaign was to be primarily promoted via Verizon’s owned social channels.
Solution
Hand over Verizon’s owned social channels to the most unlikely of tech-savvy shoppers… a grandma. Introducing Grandma Ellie the #GoodMore Gradma
Meet the #GoodMore Grandma, Ellie
In the style of YouTube Influencer videos, our videos were filmed webcam style with devices available at all Verizon stores.
Influencer Partnership with MakeUpGeek
Grandma Ellie’s Last-Minute Gift Guide
Supporting Social Content
You may notice a variation in the coloring and quality of the content below. That was intentional; all of the content was shot on devices that “Grandma Ellie” could get at a Verizon store. We wanted people to believe that Grandma Ellie was a real person. AND THEY DID!
Personal Notes:
This project has the distinction of being one of the fastest turnarounds in my career. This campaign went from creative brief to campaign launch in under six weeks.
Fun Fact: My original comps featured Betty White as our tech-savvy granny. (See Pinterest comp on the right.)
